EMAIL MARKETING – AUTO CYLINDER LINER SUPPLIER

Today, I started an email marketing campaign for my company in which I targeted whole world except Nigeria. There is a stereotype exist that Nigeria is the country from which 99% of the inquiries that you receive are fake and it’s hard to find genuine inquiry from his region.
 have targeted the piston, piston ring and auto cylinder liner suppliers of their regions who might be interested to import parts to their regions. Between the campaigns, the targeted audience starts replying to my email and the conversation with many buyers has already been started. At the day end, I was just evaluating the responses and status of my campaign and I was amazed to see the fake or irrelevant inquires from many regions of the world.

The ratio of fake inquiries over genuine inquiries was approximately 06:10 and many of them were from regions which are normally considered to be as good regions. After evaluation of the responses and all the other aspects I realized that I might not have been so much generalized in choosing my keywords to target the audience.

I believe if I could have targeted some specific regions and keywords, the results would be far much better and different. Although, this campaign has also generated some enormous inquiries but the ratio of fake & irrelevant inquiries might be decreased. This campaign has helped me in connecting with some good looking buyers who have been looking for good quality vehicle piston ring manufacturer who can supply parts at competitive prices to their regions.

Everyday teaches you something, and on every step of your life you have to learn something. If you are learning, you are growing.